Don Julio González elevated the tequila industry. He came from nothing, and, at a young age, took a risk by approaching a local businessman to request a loan to pursue his vision. He secured the loan and opened his distillery (“La Primavera") in 1942 in the Highlands of Jalisco. By planting his agave further apart, he chose quality over quantity to produce a sweeter agave and ultimately, a smoother product. His passion for the craft revolutionized how tequila is made, and resulted in the world's first luxury tequila.
Using the finest blue agave plant and a time honored distillation process, Don Julio Blanco is tequila in its truest form. Double-distilled agave to achieve a clean and dry finish. Blanco is the base of all Don Julio aged tequilas. Gluten-free & Kosher. Sip it neat or in a Don Julio Luxury margarita.